+ BRANDING    + ART DIRECTION + EVENT DESIGN

Exclusive to Nasdaq Market Technology Community members, ToF brings senior executives together to hear from experts, share best practices, explore case studies, and gain insights into industry trends. 

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Of the three directions I developed for this initiative, the one below is the boldest departure from what was typically done for this event. The vibrant oranges and pinks, traditionally seen as a feminine palette, resonated strongly with the predominantly male, international C-suite audience. Its bright, retro feel infused the event with energy, excitement, and a fresh touch that aligned perfectly with Nasdaq's core ethos of innovation.